Green Drain Inc
Description
Green Drains is an innovative company that holds a significant number of patents in both the plumbing and water conservation sectors. The company's eco-friendly products have been designed to improve or replace existing technologies that are inefficient or harmful to the environment. Green Drains' commitment to water conservation makes it a leader in the plumbing manufacturing industry.
Date
2019 - 2021
Areas
- Chief Information Officer - Marketing Director
My Role
As Chief Information Officer and Marketing Manager at Green Drain, Inc., I spearheaded significant transformative initiatives to drive productivity, elevate brand recognition, and amplify international reach.
I custom-built a company-wide CRM, leveraging automation to streamline operations across sales, supply chain, logistics, and project management. This strategic implementation resulted in an impressive 50% productivity boost and facilitated seamless lead source capturing, enhancing the overall efficacy of our teams.
Simultaneously, as a marketing maestro, I crafted compelling sales and marketing materials that played a pivotal role in nurturing relationships with our distributors. This strategy successfully augmented deal sizes to seven figures, highlighting the effectiveness of our value propositions.
Further expanding our footprint, I was responsible for the innovative product packaging design which made its way to shelves in over 61 countries, solidifying Green Drain's global presence.
Taking a holistic approach to brand management, I diligently maintained brand image consistency across 35+ channels, websites, socials, and partnerships, preserving our distinctive identity and reinforcing customer trust.
One of the crowning achievements during my tenure was publishing an editorial in USA Today. This move not only catapulted our brand into the mainstream spotlight but also led to a significant 20% surge in brand recognition.
Through this comprehensive approach, I contributed to establishing Green Drain as an industry leader in eco-friendly plumbing solutions and water conservation technologies.
